Working In Digital Media – Fiona Harte
May 3, 2010This week we had our final guest lecturer. Fiona Harte came in to speak to us about sales and marketing online. Fiona Harte worked for Palm, which is a company working on smart phones.
Fiona Harte has spent over 15 years working within sales and marketing, and now focuses mainly on online sales and marketing. She spoke to us about laws regarding e-stores and how they work. Online marketing is extremely important to any company. It not just good enough to have a TV advert anymore. Today more and more people are online, and a lot of people probably spend more time online than they would watching the TV or listening to the radio. So it is vital that a company spreads their campaign online. A lot of companies would chose to online adverts, such as banner and island adverts you would find online. However, even now – that doesn’t seem to be good enough. Social networking is becoming more and more popular, with more and more people logging into and joining Facebook or Twitter daily. It is because of this that companies are starting there own social-networking pages in order to attract people to their product.
Online marketing is a lot cheaper and sometimes more effective than more common forms of advertising such as TV. This is because it can be easily uploaded and taken down, where as it takes time and money to create posters and flyers, and a TV advert can cost a lot of money to air – and if it contains errors, it can cost even more money to fix.
There are a lot of laws regarding online sales and marketing. These laws maily cover us, the public. It means that when we register with our e-mail online – we are not e-mailed every 2 mins with up-to-date offers from companies we don’t know for things with don’t require. Fiona’s lectuer was really intresting as online maketing is something that is of interest to me, and I’m definitly intrested in looking into it more.
